Psikhologicheskie Issledovaniya • ISSN 2075-7999
peer-reviewed • open access journal
      

 

Talanova N.N. Preschoolers’ understanding of television advertising and social interactions

Full text in Russian: Таланова Н.Н. Понимание дошкольниками телевизионной рекламы и социальных взаимодействий
Institute of Psychology, Russian Academy of Sciences, Moscow, Russia

About author
Suggested citation


The results of the study of understanding of television advertising in children aged 3-6 as well as understanding narratives as examples of children social interaction (child-child, child - close adult and child - adult stranger) are presented. Understanding of advertising and social interactions was compared with development of mental models. The close relationship between understanding of advertising and understanding of narratives that reflect social interactions is shown. The degree of understanding of social influences (advertising) and social interactions (narratives) corresponds to different levels of mental models development in preschool children.

Keywords: cognitive psychology, preschooler, understanding, mental model, mental structures, social interaction, advertising, narrative, narrative approach

 

Funding
The study was supported by the Russian Foundation for Basic Research, project 11-06-00013.


References
Cyrillic letters are transliterated according to BSI standards.

Baron-Cohen S. Theory of mind and autism: A fifteen year review // S.Baron-Cohen, H.Tager-Flusberg, D.J.Cohen (Eds.). Understanding other minds. Perspectives from developmental cognitive neuroscience. Oxford: Oxford university press, 2000. P. 10–25.

Bijmolt T.H.A., Claassen W., Brus B. Children‘s understanding of TV advertising: Effects of age, gender and parental influence // Journ. of Consumer Policy. 1998. Vol. 21. P. 171–194.

Bruner J. Two Modes of Thought // Actual Minds, Possible Worlds. London: Harvard University Press, 1986.

Brushlinsky A.V. Psikhologiya sub"ekta. SPb.: Aleteiya, 2003. [in Russian]

Carole Macklin M., Les Carlson (Eds.). Advertising to children: concepts and controversies. 1 ed. Thousand Oaks, CA: Sage, 1999.

Dammler A., Middelmann-Motz A. I want one with Harry Potter on it // International Journal of Advertising and Marketing to Children. 2002. Vol. 3(2). P. 3–8.

Diagnostika struktury intellekta: test D.Vekslera – detskii variant: metodich. ruk-vo / sostav. Yu.I.Filimonenko, V.I.Timofeev. SPb.: Imaton, 1998. [in Russian]

Gergen K. Sotsial'nyi konstruktsionizm: znanie i praktika: sb. statei / per. s angl. A.M.Korbuta; pod obshch. red. A.A.Polonnikova. Minsk: Izd-vo BGU, 2003. [in Russian]

Gunter B., Oates C., Blades M. Advertising to Children on TV. Content, impact, and regulation. London: Erlbaum, 2009.

Hite C.F., Hite R.E. Reliance on brand by young children // Journ. of the Market Research Society. 1995. Vol. 37, N 2. P. 185–193.

Howlin P., Baron-Cohen S., Hadwin J. Teaching children with autism to mind-read. A practical guide for teachers and parents. Chichester, England: Wiley, 1999.

Macklin M.C. Preschoolers’ understanding of the informational function of advertising // Journ. of Consumer Research. 1987. Vol. 14. P. 229–239.

Moore E.S., Lutz R.J. Children, advertising, and product experiences: A multimethod inquiry // Journ. of Consumer Research. 2000. Vol. 27. P. 31–48.

Prusakova O.V., Sergienko E.A. Ponimanie emotsii det'mi doshkol'nogo vozrasta // Voprosy psikhologii. 2006. N 4. S. 24–36. [in Russian]

Robertson T.S., Rossiter J.R. Children and commercial persuasion: An attribution theory analysis // Journ. of Consumer Research. 1974. Vol. 2. P. 13–20.

Roedder D.L. Age differences in children’s responses to television advertising: an information-processing approach // Journ. of Consumer Research. 1981. Vol. 1. P. 144–153.

Sarbin T.R. Narrative psychology: The storied nature of human conduct. Westport: Praeger, 1986. Р. 22–44.

Sergienko E.A., Lebedeva E.I. Ponimanie obmana det'mi doshkol'nogo vozrasta v norme i pri autizme // Psikhologicheskii zhurnal. 2003. N 4. S. 54–65. [in Russian]

Sergienko E.A. Rannie etapy razvitiya sub"ekta // Psikhologiya individual'nogo i gruppovogo sub"ekta / pod red. A.V.Brushlinskogo, M.I.Volovikovoi. M.: Per Se, 2002. S. 270–310. [in Russian]

Sergienko E.A., Lebedeva E.I., Prusakova O.A. Model' psikhicheskogo v ontogeneze cheloveka. M.: Institut psikhologii RAN, 2009. [in Russian]

Sodian B. Theory of mind – the case for conceptual development // W. Schneider, R. Schurmann-Hengsteler, B. Sodian (Eds.). Young children’s cognitive development: Interrelations among executive functioning, working memory, verbal ability, and theory of mind. Mahwah, NJ: Erlbaum, 2005. P. 95–131.

Wimmer H., Perner J. Beliefs about beliefs: representation and constraining function of wrong belief in young children’s understanding of deception // Cognition. 1983. Vol. 1. P. 103–128.

Received 25 April 2011. Date of publication: 22 August 2011.

About author

Talanova Nataliya N. Ph.D. Student, Department of Developmental Psychology, Institute of Psychology, Russian Academy of Sciences, ul. Yaroslavskaya, 13, 129366 Moscow, Russia.
E-mail: Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.

Suggested citation

Talanova N.N. Preschoolers’ understanding of television advertising and social interactions. Psikhologicheskie Issledovaniya, 2011, No. 4(18), p. 9. http://psystudy.ru. 0421100116/0044. (in Russian, abstr. in English)

Back to top >>

Related Articles