Etko E.A. Ideas of personalization and personification in russian psychology: current status and research perspectives

Full text in Russian: Этко Е.А. Идеи персонализации и персонификации в отечественной психологии: современное состояние и перспективы исследования
Higher School of Economics, Moscow, Russia

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The article presents the comparative analytic view over the discussion on personalization and personification as becoming-a-person processes. The existing status of the "personalization" and "personification" terms interpretation is considered contradictory due to the difference of ontological grounds of original personalization (V.A.Petrovskii) and personification (A.B.Orlov) concepts. It is offered and discussed an empiric way to investigate personalization and personification processes in terms of different verbalization forms – sign, metaphor and symbol.

Keywords: personalization, personification, personality, person, sign, metaphor, symbol

 

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Received 17 February 2015. Date of publication: 29 June 2015.

About author

Etko Evgenii A. Ph.D. Student., Higher School of Economics (National Research University), Volgogradskii pr., 46B, 109316 Moscow, Russia.
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Suggested citation

Etko E.A. Ideas of personalization and personification in russian psychology: current status and research perspectives. Psikhologicheskie Issledovaniya, 2015, Vol. 8, No. 41, p. 8. http://psystudy.ru (in Russian, abstr. in English).

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