Psikhologicheskie Issledovaniya • ISSN 2075-7999
peer-reviewed • open access journal
      

 

2020 Vol. 13 Issue 72

Aslanov I.A., Kotov A.A. The Impact of Metaphorical Framing on the Evaluation of Judgments on an Example of Category

Full text in Russian: Асланов И.А., Котов А.А. Влияние метафорического фрейминга на оценку суждений о примере категории

Lomonosov Moscow State University, National Research University Higher School of Economics, Moscow, Russia
National Research University Higher School of Economics, Moscow, Russia

About author
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The study examines framing effect of the metaphor on judgments about a category. It is also tested if the metaphor can increase objectivity of the category, that is, strengthen the effect of the categorical name. For these purposes the category of “depression” and related metaphors of “enemy” and “swamp” were chosen (these metaphors derived from the content analysis of the federal media from December 2018 till December 2019). According to the theory of conceptual metaphor, framing effect is caused by adding metaphorical statements into description of the category. It was found that the “swamp” metaphor as opposed to the “enemy” metaphor, reduced estimated guilt for a person who committed social misconduct due to depression. Both metaphors differentially reinforced the belief that “external help” is necessary to overcome depression. Namely, the “enemy” metaphor affected the assessment of judgments about the “depression” as a category, whereas the “swamp” metaphor influenced the assessment of judgments about an example – a depressive episode of a particular person. These results expand understanding of the framing effect of the metaphor by showing its dependence on the “level” of a judgment (category or example). Additionally, the study demonstrated that a metaphor combined with a categorical name can enhance the perceived “objectivity” of a category.

Keywords: metaphor, category, framing, depression

Full text in Russian >>

Funding
The reported study was funded by Russian Foundation for Basic Research (RFBR), project number 20-013-00698


References
Cyrillic letters are transliterated according to BSI standards. The titles are given in author’s translation.
 

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Received 02 May 2020. Date of publication: 28 August 2020.

About author

Aslanov I.A. Master’s student of the faculty of social sciences, National Research University “Higher School of Economics”, 4 b. 2 Armyanskii per., 101000 Moscow, Russia; Postgraduate student of the department of sociology of mass communications, faculty of journalism, Lomonosov Moscow State University, 9 Mokhovaya ul., Moscow, Russia, Moscow, Russia
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Kotov A.A. PhD in Psychology, Senior Researcher, Laboratory for the Neurobiological Foundations of Cognitive Development, National Research University “Higher School of Economics”, 4 b. 2 Armyanskii per., 101000 Moscow, Russia
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Suggested citation

Aslanov I.A., Kotov A.A. The Impact of Metaphorical Framing on the Evaluation of Judgments on an Example of Category . Psikhologicheskie Issledovaniya, 2020, Vol. 13, No. 72, p. 3. http://psystudy.ru (in Russian, abstr. in English).

Permanent URL: http://psystudy.ru/index.php/num/2020v13n72e/1792-aslanov72e.html

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